/ Sep 21, 2021

The Future Possibilities in Agency Business Model

The Future Possibilities in Agency Business Model
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Advertising/Marketing Agencies have evolved drastically in past few years. Today, agencies involve a lot more with the clients' business than before. We rarely work on advertising or media KPI alone. It has to be a business-related KPI at some points. When we look just a few years back, we'd notice a big difference. Despite the changes in operation activities between agencies and clients, the business model between them seems to be unchanged. This is now soon become the next changing milestone in our industry. What get you here would not possibly get you to the new world, where the true business partnership is required at the next level - a total change of new business model between clients and agencies, New World is calling.

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Twipat Tesprateep - Managing Director
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Writer Twipat Tesprateep Managing Director NeuMerlin Group