KEY VISUAL DESIGN SERVICE FOR advertising images, advertising media and banners for all platforms

One of the key elements at the heart of online marketing is the design of advertising images and advertising media that can clearly communicate information to a target audience interested in the products or services. NeuMerlin Group is committed to developing design service for advertising images, advertising media and banners, and Key Visual Design - a process that requires creativity and expertise in commercial art, also requires a thorough understanding of the brand and target audience. At NeuMerlin Group, the following systematic work processes have helped us to create high quality Key Visuals, which consist of two important things: being able to communicate the brand's message "Clear and memorable" for the past 20 years.

Generative AI for Key Visual Design

At NeuMerlin Group, we have introduced Generative AI as a key tool in our various marketing communications. Especially in advertising image design services or Key Visual creative processes, as we aim for the creative and cost-effective capabilities of Generative AI. From creating a virtual person representing the brand (Presenter) to creating the desired visual composition, without having to spend several days of production, significantly reducing both the cost and time of Key Visual work.

The workflow of KEY VISUAL design service

In order to create a clear and memorable Key Visual, NeuMerlin Group's advertising and media design services have a proven and effective workflow.

STEP 1: UNDERSTAND THE BRAND AND ITS GOALS

We start by carefully studying the history, background, values and strengths, weaknesses of the brand to understand the essence of the brand, as well as clearly define the target audience they want to communicate with, such as age, gender, and lifestyle. The Key Visual must communicate as intended such as creating awareness, creating demand, or creating recognition.

STEP 2: GATHER INFORMATION AND INSPIRATION

After we have studied the information related to the product, service or campaign, we begin to create a design concept from a collection of references with a style that matches the concept of the brand, leading to the creation of a concept board or, as we know it, a one-page board that conveys the idea of the work to the client, ready to go the same way.

STEP 3: DEVELOP CONCEPT AND DESIGN

We bring together new ideas in line with brand's goals to create initial concept sketch, which includes a design style that suits the brand and target audience, as well as a focus on the brand's Corporate Identity, such as colors that convey the corporate image or Super Graphic that can add color and create emotion. Those who want to communicate in Key Visual, and if there are important visual elements such as characters or background, the team will be presented using Generative AI or full production according to the time and budget available.

STEP 4: TEST, REVISE, IMPROVE

After presenting the initial work to customers, our team is prepared for customer feedback. This includes feedback from a sample audience by conducting market research, which can be formal marketing research (Focus Group Marketing Research) or small market research by random sample (Street Interview), giving feedback and expressing feelings towards the Key Visual that has been created. This process helps further improve the Key Visual based on the test results.

What you get from our Key Visual Design service

You will get a highly quality Visual Key with the following features:

  • Communicate messages clearly Key Visual that communicates key messages quickly and clearly.
  • Impresses Key Visual that makes an impression and easy to remember
  • Uniqueness Key Visual that is unique and different from the competition
  • Consistent with the brand Key Visual that aligns with brand image and values
  • Flexible Key Visual that can be applied in different media

Our Past Advertising KEY VISUAL Design Portfolio

CASIO | G-SHOCK Key Visual

The "Tough Like You" campaign by Casio, featuring Superbon, the ONE Championship world champion, as its Brand Ambassador. This campaign highlights resilience, strength, and determination, aligning perfectly with Casio's robust and durable products, such as their G-Shock line.

Mhunat | Shop Decoration

Branding and artwork design for Mhunat, a premium pork convenience store, for its new branch in Mahasarakham, highlighting quality and freshness.

ViMUT Hospital | Holistic Care Campaign

An ad that captures the feelings of the working age of the Sandwich Gen, told through the pain of The Bear, the middleman who has to take care of the health of everyone in the family to the point of forgetting to care about their own health.

Taco Bell | 4MIX Party Box

Party Box promo set with the hot band 4MIX by these 4 people is a representation of a deep, fragrant, crisp, fresh taste that fits perfectly.

Interested in KEY VISUAL design services? Contact us at

55 Soi Pradipat 17, Pradipat Road, Phayathai, Bangkok 10400 Tel. +66 2618 3155
contact@neumerlin.com

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